Conceptualising town centre image and the customer experience

  title={Conceptualising town centre image and the customer experience},
  author={Cathy Hart and Grazyna B. Stachow and John W. Cadogan},
  journal={Journal of Marketing Management},
  pages={1753 - 1781}
Abstract Compared with store image literature, the town centre is underexplored as a retail image context. This paper examines what is meant by town centre image by conducting an empirical study of 536 consumers to elicit top-of-mind images of five town centres. Following extensive content analysis and rigorous replication, the findings reveal a broader, holistic image construct than previously assumed in the literature. New psychological, intangible elements of town centre image are identified… Expand

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