Computational opposition analysis using word embeddings: A method for strategising resonant informal argument

@article{Shackell2019ComputationalOA,
  title={Computational opposition analysis using word embeddings: A method for strategising resonant informal argument},
  author={Cameron Shackell and Laurianne Sitbon},
  journal={Argument Comput.},
  year={2019},
  volume={10},
  pages={301-317}
}
In informal argument, an essential step is to ask what will “resonate” with a particular audience and hence persuade. Marketers, for example, may recommend a certain colour for a new soda can because it “pops” on Instagram; politicians may “fine-tune” diction for different social demographics. This paper engages the need to strategise for such resonance by offering a method for automating opposition analysis (OA), a technique from semiotics used in marketing and literary analysis to plot… 

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