Computational advertising: the linkedin way

Abstract

LinkedIn is the largest professional social network in the world with more than 238M members. It provides a platform for advertisers to reach out to professionals and target them using rich profile and behavioral data. Thus, online advertising is an important business for LinkedIn. In this talk, I will give an overview of machine learning and optimization… (More)
DOI: 10.1145/2505515.2514690

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@inproceedings{Agarwal2013ComputationalAT, title={Computational advertising: the linkedin way}, author={Deepak Agarwal}, booktitle={CIKM}, year={2013} }