Computational Advertising:A Data-Centric Comprehensive Web Application

  title={Computational Advertising:A Data-Centric Comprehensive Web Application},
  author={Zhou Ao},
Computational Advertising is establishing a new scientific sub-discipline,and brings many disciplines together,including informational retrieval,data mining,statistical analysis,machine learning,distributed systems and so on.It is creating tremendous large market values,and has a mount of real applications,such as online advertising,mobile-based advertising,social network-based advertising and so on.In this paper,we mainly focus on the evolutions of computational advertising,including the… CONTINUE READING