Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts

  title={Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts},
  author={Myles Ethan Lascity and Maryann R. Cairns},
The fashion industry, a major global polluter, has been paying more attention to the environmental and ecological impacts of clothing production. A subset of established brands — some supported by the US group Cotton Incorporated — have pushed programmes where denim and other types of clothing can be turned in at a store, collected, and then sent for recycling. Often, these recycling efforts are supported with promotional offers that allow customers to purchase new items at a discount. This is… 

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