Compliance of Disease Awareness Campaigns in Printed Dutch Media with National and International Regulatory Guidelines

@inproceedings{Alves2014ComplianceOD,
  title={Compliance of Disease Awareness Campaigns in Printed Dutch Media with National and International Regulatory Guidelines},
  author={Teresa Leonardo Alves and Auramarina F. Martins de Freitas and Martine E. C. van Eijk and Aukje K. Mantel-Teeuwisse},
  booktitle={PloS one},
  year={2014}
}
BACKGROUND The European legislation prohibits prescription-only medicines' advertising but allows pharmaceutical companies to provide information to the public on health and diseases, provided there is no direct or indirect reference to a pharmaceutical product. Various forms of promotion have become increasingly common in Europe including "disease-oriented" campaigns. OBJECTIVES To explore examples of disease awareness campaigns by pharmaceutical companies in the Netherlands, by assessing… CONTINUE READING

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1 Excerpt

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