Corpus ID: 6938412

Complexity, learning effects, and plausibility of vignettes in factorial surveys

  title={Complexity, learning effects, and plausibility of vignettes in factorial surveys},
  author={Katrin Auspurg and Thomas Hinz and Stefanie Liebig},
The factorial survey is a research method of that combines the advantages of survey research with the advantages of experimental designs. Respondents react to hypothetical descriptions of objects or situations (vignettes) instead of answering single-item questions. By varying each dimension of the vignettes in an experimental design, the dimensions’ impact on respondents’ judgments or decisions can be estimated accurately. Thus, the method is able to isolate the weight of single factors which… Expand

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