Complex contagion process in spreading of online innovation

  title={Complex contagion process in spreading of online innovation},
  author={M{\'a}rton Karsai and Gerardo I{\~n}iguez and Kimmo K. Kaski and J{\'a}nos Kert{\'e}sz},
  journal={Journal of the Royal Society, Interface},
  volume={11 101},
Diffusion of innovation can be interpreted as a social spreading phenomenon governed by the impact of media and social interactions. Although these mechanisms have been identified by quantitative theories, their role and relative importance are not entirely understood, as empirical verification has so far been hindered by the lack of appropriate data. Here we analyse a dataset recording the spreading dynamics of the world's largest Voice over Internet Protocol service to empirically support the… CONTINUE READING
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