Complementary and Competitive Logics of Mediatization

  title={Complementary and Competitive Logics of Mediatization},
  author={J. Downey and Taberez Ahmed Neyazi},
  journal={The International Journal of Press/Politics},
  pages={476 - 495}
In this article, we have sought to develop a theoretical framework for understanding the “mediatization” of politics that is of general applicability while seeking to apply that framework to India, thereby extending the reach of the concept geographically beyond the West. Theoretically, we reject the idea that media logic and political logic are involved in a zero-sum game (where less of one necessarily means more of the other) and instead develop a framework that investigates how commercial… Expand
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