Complementarities Between Product Design Modularity and IT Infrastructure Flexibility in IT-Enabled Supply Chains

@article{Bush2010ComplementaritiesBP,
  title={Complementarities Between Product Design Modularity and IT Infrastructure Flexibility in IT-Enabled Supply Chains},
  author={Ashley A. Bush and Amrit Tiwana and Arun Rai},
  journal={IEEE Transactions on Engineering Management},
  year={2010},
  volume={57},
  pages={240-254}
}
As contemporary firms become reliant on networks of supply chain partners, their performance increasingly depends on their supply chains' ability to be responsive to changing markets. This research addresses the theoretically neglected question of how and why the interplay between product design modularity and information technology (IT) infrastructure flexibility influences supply chain performance. We develop two key ideas. First, product design modularity enhances performance because it… CONTINUE READING

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