Corpus ID: 56066092

Competitor Analysis in Strategic Management: Is it a Worthwhile Managerial Practice in Contemporary Times?

@inproceedings{Adom2016CompetitorAI,
  title={Competitor Analysis in Strategic Management: Is it a Worthwhile Managerial Practice in Contemporary Times?},
  author={Alex Yaw Adom and Israel Kofi Nyarko and Gladys Narki Kumi Som},
  year={2016}
}
Studying the actions and behavior of close competitors is essential. Unless a company pays attention to what competitors are doing, it ends up ‘flying blind’ into battle. Managers need competitive information to understand the industry and its competitors; to identify areas in which the competitors are weak and to evaluate the impact of strategic actions on competitors. The purpose of this study is to establish the relevance or otherwise of competitor analysis as a strategic management practice… CONTINUE READING

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