Competitive marketing strategies: tools for enhancing value in the dynamic world of business

@inproceedings{Joseph2011CompetitiveMS,
  title={Competitive marketing strategies: tools for enhancing value in the dynamic world of business},
  author={Kehinde Oladele Joseph and Ikioda Inaboya Emmanuel},
  year={2011}
}
Developing solid competitive marketing strategies in order to contribute towards long-term sustainable success, has become imperative today for every success driven organization. The paper examines a number of Competitive Strategies, whitch have become strong tools for enhancing value in the Nigerian Telecommunication industry.The objectives of the paper among others are to (i)Examine whether there is any relationship between the use ao competitive marketing strategies and business success and… CONTINUE READING