Competitive market-based allocation of consumer attention space

  title={Competitive market-based allocation of consumer attention space},
  author={Sander M. Bohte and Enrico Gerding and Han La Poutr{\'e}},
The amount of attention space available for recommending suppliers to consumers on e-commerce sites is typically limited. We present a competitive distributed recommendation mechanism based on adaptive software agents for efficiently allocating the "consumer attention space", or banners. In our approach, each agent bids in an auction for the momentary attention of each consumer. Successive auctions allow agents to rapidly adapt their bidding strategy to focus on consumers interested in their… CONTINUE READING

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