Competitive Tension : the Awareness-motivation-capability Perspective

@inproceedings{Chen2007CompetitiveT,
  title={Competitive Tension : the Awareness-motivation-capability Perspective},
  author={Ming-Jer Chen},
  year={2007}
}
This paper investigates competitive tension, or the strain between a focal firm and a given rival that is likely to result in the firm taking action against the rival. Drawing on the awareness-motivation-capability perspective, we show how perceived competitive tension, as constructed from managers’ and industry stakeholders’ competitor assessments, is… CONTINUE READING