Competitive Strategy Orientation in Egypt and Peru

@article{Parnell2018CompetitiveSO,
  title={Competitive Strategy Orientation in Egypt and Peru},
  author={Amelia Parnell},
  journal={African Journal of Business Management},
  year={2018},
  volume={5},
  pages={5489-5499}
}
  • A. Parnell
  • Published 2018
  • Business
  • African Journal of Business Management
There is a dearth of empirical studies that examine the link between competitive strategy and organizational performance in developing nations. This paper addresses this gap by assessing the strategy-performance nexus in two disparate emerging economies, Egypt and Peru. Findings support the cost leadership, differentiation, and focus conceptualizations of business strategy in both nations, but no single "best strategy" can be generalized. Focus businesses in Peru appeared to grow at a faster… 
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