Competitive Rumor Spread in Social Networks

  title={Competitive Rumor Spread in Social Networks},
  author={Yongwhan Lim and Asuman E. Ozdaglar and Alexander Teytelboym},
  journal={SIGMETRICS Performance Evaluation Review},
We consider a setting in which two firms compete to spread rumors in a social network. Firms seed their rumors simultaneously and rumors propagate according to the linear threshold model. Consumers have (randomly drawn) heterogeneous thresholds for each product. Using the concept of cascade centrality introduced by [6], we provide a sharp characterization… CONTINUE READING