Competitive Price Targeting with Smartphone Coupons

  title={Competitive Price Targeting with Smartphone Coupons},
  author={Jean-Pierre Dub{\'e} and Zheng Fang and Nathan Fong and Xueming Luo},
  journal={Marketing Science},
aBooth School of Business, University of Chicago, Chicago, Illinois 60637; bNational Bureau of Economic Research, Cambridge, Massachusetts 02138; cBusiness School, Sichuan University, 610000 Chengdu, China; dFox School of Business, Temple University, Philadelphia, Pennsylvania 19122 ∗ Corresponding author Contact:, (J-PD); (ZF);, (NF);, http… CONTINUE READING


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