Competitive Price Targeting with Smartphone Coupons

@article{Dub2017CompetitivePT,
  title={Competitive Price Targeting with Smartphone Coupons},
  author={Jean-Pierre Dub{\'e} and Zheng Fang and Nathan Fong and Xueming Luo},
  journal={Marketing Science},
  year={2017},
  volume={36},
  pages={944-975}
}
aBooth School of Business, University of Chicago, Chicago, Illinois 60637; bNational Bureau of Economic Research, Cambridge, Massachusetts 02138; cBusiness School, Sichuan University, 610000 Chengdu, China; dFox School of Business, Temple University, Philadelphia, Pennsylvania 19122 ∗ Corresponding author Contact: jdube@chicagobooth.edu, http://orcid.org/0000-0002-6488-9158 (J-PD); 149281891@qq.com (ZF); nmfong@temple.edu, http://orcid.org/0000-0001-7891-3262 (NF); luoxm@temple.edu, http… CONTINUE READING

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