Competition in Multiple Geographic Markets : The Impact on Growth and Market Entry

@inproceedings{HavemanCompetitionIM,
  title={Competition in Multiple Geographic Markets : The Impact on Growth and Market Entry},
  author={Heather A. Haveman and Lynn Nonnemaker}
}
investigate the impact of contact between organizations in multiple geographic markets, focusing on two competitive behaviors: growth in current markets and entry into new markets. Drawing on sociological and economic theories, we propose that the extent of multimar-ket contact determines the level of competition experienced by a focal organization and therefore influences its growth and market entry. We also propose that market structure, specifically the extent to which markets are dominated… CONTINUE READING
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