Competition and product management: Can the product life cycle help?☆

@inproceedings{Onkvisit1986CompetitionAP,
  title={Competition and product management: Can the product life cycle help?☆},
  author={Sak Onkvisit and John J. Shaw},
  year={1986}
}
Sak Onkvisit is an associate professor. . of business at San Jose State University. in California. John J. Shaw is an associate professor of marketing at Providence College in Rhode Island. This article marks their first appearance in Business Horizons. The Product Life Cycle is a theory that needs further re f inement . Neverthe less , PLC has important implications for strategic product management . It can help you fish where the fish are and protect your own turf. It can help your product… CONTINUE READING