• Corpus ID: 197679308

Competing with Giant Platform Operators : An Analysis of Which Traditional Manufacturing Companies are at Risk from Strategic Dependence on Other Companies ’ Platforms in the Emerging Era of the Internet of Things

  title={Competing with Giant Platform Operators : An Analysis of Which Traditional Manufacturing Companies are at Risk from Strategic Dependence on Other Companies ’ Platforms in the Emerging Era of the Internet of Things},
  author={Maximillian Schreieck},
Digital platforms have gained importance across a wide range of industries because they enable superadditive value creation in their platform ecosystems. Giant platform operators such as Google, Apple, Facebook, and Amazon dominate areas such as web search, mobile applications, social media, and online shopping and harvest most of the superadditive value in their ecosystems. With the advance of cloud computing technology and the Internet of Things, traditional industries such as manufacturing… 

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