Competing with Complementors : An Empirical Look at Amazon

  title={Competing with Complementors : An Empirical Look at Amazon},
  author={Feng Zhu and Qihong Liu},
Research summary: Platform owners sometimes enter complementors’ product spaces and compete against them. Using data from to study Amazon’s entry pattern into third-party sellers’ product spaces, we find that Amazon is more likely to target successful product spaces. We also find that Amazon is less likely to enter product spaces that require greater seller efforts to grow, suggesting that complementors’ platform-specific investments influence platform owners’ entry decisions. While… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

Explore Further: Topics Discussed in This Paper


Publications citing this paper.


Publications referenced by this paper.
Showing 1-10 of 70 references

Platform owner entry and innovation in complementary markets: Evidence from Intel

A Gawer, R. Henderson
Journal of Economics & Management Strategy • 2007
View 5 Excerpts
Highly Influenced


Barry J. Nalebuff, Kyle Bagwell, +6 authors Michael Rior
View 1 Excerpt
Highly Influenced

Assortment as a strategic signaling tool and platform design

Y Qiu, R. Rao
Working paper. Rochet J-C, Tirole J • 2017
View 2 Excerpts Quantitative Marketing and Economics

J Claussen, C Essling, T. Kretschmer
View 1 Excerpt