Competing with Complementors : An Empirical Look at Amazon

@inproceedings{Zhu2015CompetingWC,
  title={Competing with Complementors : An Empirical Look at Amazon},
  author={Feng Zhu and Qihong Liu},
  year={2015}
}
Research summary: Platform owners sometimes enter complementors’ product spaces and compete against them. Using data from Amazon.com to study Amazon’s entry pattern into third-party sellers’ product spaces, we find that Amazon is more likely to target successful product spaces. We also find that Amazon is less likely to enter product spaces that require greater seller efforts to grow, suggesting that complementors’ platform-specific investments influence platform owners’ entry decisions. While… CONTINUE READING

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