Competing or aiming to be average?: normification as a means of engaging digital volunteers

  title={Competing or aiming to be average?: normification as a means of engaging digital volunteers},
  author={Chris Preist and Elaine Massung and David Coyle},
Engagement, motivation and active contribution by digital volunteers are key requirements for crowdsourcing and citizen science projects. Many systems use competitive elements, for example point scoring and leaderboards, to achieve these ends. However, while competition may motivate some people, it can have a neutral or demotivating effect on others. In this paper we explore theories of personal and social norms and investigate normification as an alternative approach to engagement, to be used… CONTINUE READING
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