Competing for Attention in Social Communication Markets

@article{Iyer2016CompetingFA,
  title={Competing for Attention in Social Communication Markets},
  author={Ganesh V. Iyer and Z. Katona},
  journal={Manag. Sci.},
  year={2016},
  volume={62},
  pages={2304-2320}
}
We investigate the incentives for social communication in the new social media technologies. Three features of online social communication are represented in the model. First, new social media platforms allow for increased connectivity: i.e., they enable sending messages to many more receivers, for the same fixed cost, when compared to traditional word-of-mouth. Second, users contribute content because they derive status/image based utility from being listened to by their peers. Finally, we… Expand

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