Competing for Attention in Social Communication Markets

  title={Competing for Attention in Social Communication Markets},
  author={Ganesh Iyer and Zsolt Katona},
  journal={Cognition \& Culture: Culture},
We investigate the incentives for social communication in the new social media technologies. Three features of online social communication are represented in the model. First, new social media platforms allow for increased connectivity; i.e., they enable sending messages to many more receivers, for the same fixed cost, compared to traditional word of mouth. Second, users contribute content because they derive status- or image-based utility from being listened to by their peers. Third, we… 
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