Competing Through Business Models

  title={Competing Through Business Models},
  author={R. Casadesus-Masanell and J. Ricart},
  • R. Casadesus-Masanell, J. Ricart
  • Published 2007
  • Business
  • In this article a business model is defined as the firm choices on policies, assets and governance structure of those policies and assets, together with their consequences, be them flexible or rigid. We also provide a way to represent such business models to highlight the dynamic loops and to facilitate understanding interaction with other business models. Furthermore, we develop some tests to evaluate the goodness of a business model both in isolation as well as in interaction with other… CONTINUE READING
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