Competing Memes Propagation on Networks: A Network Science Perspective

  title={Competing Memes Propagation on Networks: A Network Science Perspective},
  author={Xuetao Wei and Nicholas Valler and B. Aditya Prakash and Iulian Neamtiu and Michalis Faloutsos and Christos Faloutsos},
  journal={IEEE Journal on Selected Areas in Communications},
In this paper, we study the intertwined propagation of two competing "memes" (or data, rumors, etc.) in a composite network. Within the constraints of this scenario, we ask two key questions: (a) which meme will prevail? and (b) can one influence the outcome of the propagations? Our model is underpinned by two key concepts, a structural graph model (composite network) and a viral propagation model (SI1I2S). Using this framework, we formulate a non-linear dynamic system and perform an eigenvalue… CONTINUE READING
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