Competent en veelzijdig

  title={Competent en veelzijdig},
  author={M. V. Selm and G. Westerhof and B. Vos},
  journal={Tijdschrift voor Gerontologie en Geriatrie, 2007},
Older adults’ portrayal in Dutch television commercials The present study replicates our study of older adults’ portrayal in Dutch television commercials conducted in 1993. The central question is whether older adults are being portrayed more visibly in Dutch television commercials and whether this portrayal has become more diverse compared to ten years ago. Based on a list of descriptions of all commercials broadcasted by public television channels in 2003 (N= 4767) 117 commercials featuring… Expand

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