Comparison of Value Generation Strategies Between Planned and Emerging Strategies: A Study Based on Games of Companies

@inproceedings{Garcez2012ComparisonOV,
  title={Comparison of Value Generation Strategies Between Planned and Emerging Strategies: A Study Based on Games of Companies},
  author={Marcos Paix{\~a}o Garcez and Antonio Carlos Aidar Sauaia},
  year={2012}
}
This study aims to analyze the economic results of the planned strategies compared to the emergent strategies in decision-making. The theoretical background emphasizes some aspects, like the strategy concept evolution throughout the time, the typology of strategies proposed by Mintzberg, the comparison between competition and cooperation, and the use of a business simulator as a tool for business research purposes. As a controlled experiment, the EGS simulator (Management Exercise Simulated… CONTINUE READING

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