Comparison of Probabilistic-D and k-Means Clustering in Segment Profiles for B 2 B Markets

Customer segmentation is a critical business analysis tool that allows organizations to build customer profiles and plan marketing efforts to satisfy the varying demands of different segments. The objective of the present study is to empirically explore the concept of probabilistic-D clustering for segment profiling in a business-to-business (B2B) market. A… (More)