Comparison of Marketing Mix Dimensions between Local and International Hotel Customers in Malaysia

@inproceedings{SANIB2013ComparisonOM,
  title={Comparison of Marketing Mix Dimensions between Local and International Hotel Customers in Malaysia},
  author={NOOR IZZA ROZIAN SANIB and Yuhanis Abdul Aziz and ZAITON SAMDIN},
  year={2013}
}
The main purpose of this paper is to compare the perception of local and international customer of marketing mix components in the hotel industry in Malaysia. The exploratory study involved 282 respondents, employed self-completed questionnaire survey to collect data from local and international hotel customers. T-test analysis and One-way ANOVA are used to… CONTINUE READING