Comparing the Structure , Size , and Performance of Local and Mainstream Food Supply Chains

  title={Comparing the Structure , Size , and Performance of Local and Mainstream Food Supply Chains},
  author={Robert P. King and Michael S. Hand and Gigi DiGiacomo and Kate Clancy and Miguel I. G{\'o}mez and Shermain D. Hardesty and L. Lev and Edward W. McLaughlin},
A series of coordinated case studies compares the structure, size, and performance of local food supply chains with those of mainstream supply chains. Interviews and site visits with farms and businesses, supplemented with secondary data, describe how food moves from farms to consumers in 15 food supply chains. Key comparisons between supply chains include the degree of product differentiation, diversification of marketing outlets, and information conveyed to consumers about product origin. The… CONTINUE READING
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