Corpus ID: 6618745

Comparing system design principles for mass customization and (traditional) customer driven manufacturing

  title={Comparing system design principles for mass customization and (traditional) customer driven manufacturing},
  author={K. Thoben},
  • K. Thoben
  • Published 2003
  • For the last years the concept of mass customization has gained broad attention within various branches of industry. Mass customization has been identified as a competitive strategy by an increasing number of companies. Accordingly theoretical, technical as well as managerial aspects have been studied aiming at a better understanding of this new paradigm. However, especially in Europe there is a long tradition of designing and manufacturing customer specific products such as machinery, ships… CONTINUE READING

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