Comparing solutions to the expectancy-value muddle in the theory of planned behaviour.


OBJECTIVES The authors of the Theories of Reasoned Action (TRA) and Planned Behaviour (TPB) recommended a method for statistically analysing the relationship between the indirect belief-based measures and the direct measures of attitude, subjective norm, and perceived behavioural control (PBC). However, there is a growing awareness that this yields… (More)
DOI: 10.1348/135910708X278306


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