Comparing implementation intention interventions in relation to young adults' intake of fruit and vegetables.

  title={Comparing implementation intention interventions in relation to young adults' intake of fruit and vegetables.},
  author={Janine Chapman and Christopher J Armitage and Paul Norman},
  journal={Psychology & health},
  volume={24 3},
This study tests whether the effectiveness of implementation intention-based interventions to increase fruit and vegetable intake in a young adult population can be enhanced using additional pre-intervention instructions and alternative formats; namely, an 'if-then' implementation intention versus a more general, 'global' plan that does not explicitly link a situational cue with a goal-directed response. Participants (N = 557) completed pre-test measures of planning, motivation and behaviour… CONTINUE READING

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