Corpus ID: 7520666

Comparing Exporters with Domestic Retailers on eBay: An Eclectic Paradigm Approach

@inproceedings{Massad2012ComparingEW,
  title={Comparing Exporters with Domestic Retailers on eBay: An Eclectic Paradigm Approach},
  author={Victor J. Massad and GuoJu Yi and Joanne Tucker},
  year={2012}
}
The Internet has fueled the growth of hundreds of thousands of small and medium sized enterprises (SME’s), many based in Asia, that export goods via the Internet to global retail markets. Internalization theory and the Eclectic Paradigm of International Production are used to develop a theoretical framework to predict and explain possible differences in the levels of marketing competence between foreign exporters and domestic e-tailers on the American site eBay. Domestic sellers are… Expand

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References

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