Comparing Click Logs and Editorial Labels for Training Query Rewriting

@inproceedings{Zhang2007ComparingCL,
  title={Comparing Click Logs and Editorial Labels for Training Query Rewriting},
  author={Wei Vivian Zhang and Rosie Jones},
  booktitle={WWW 2007},
  year={2007}
}
Clicks on web advertisements in response to web search queries is a major source of revenue for search companies. Query rewrites can signican tly increase the coverage of web advertisements. In previous work we focused on optimizing the relevance between the query issued by the web searcher, and rewritten queries used to place advertisements. In this preliminary study, we examine some features of query rewrites which are predictive of click-throughs on sponsored search listings retrieved for… CONTINUE READING

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