Comparative study on competitive advantage between civil aviation and highspeed rail based on customer value

@article{Yan2013ComparativeSO,
  title={Comparative study on competitive advantage between civil aviation and highspeed rail based on customer value},
  author={Lin Yan},
  journal={2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering},
  year={2013},
  volume={2},
  pages={574-576}
}
  • Lin Yan
  • Published 2013 in
    2013 6th International Conference on Information…
The civil aviation and high-speed rail compete for customers fiercely. The one who provides more value to customer will win. Therefore, the paper carried out survey, mined and studied the customer value elements of civil aviation and high-speed rail. Then, by the SPSS software, the paper got the relative importance of customer value elements and differences… CONTINUE READING