Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China
@inproceedings{Xie2013ComparativeSO,
title={Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China},
author={Yu Xie and Wei Hu},
year={2013}
}Field of Study Social Sciences, Business and Administration Degree Programme Degree Programme in International Business Author(s) Wei Hu & Yuanyuan Xie Title of Thesis Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China Date 28.04.2013 Pages/Appendices 53+2 Supervisor(s) Jari Niemelä &Heikki Likitalo Client Organization/Partners McDonald's Corporation & Kentucky Fried Chicken Corporation
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