• Corpus ID: 17673053

Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China

@inproceedings{Xie2013ComparativeSO,
  title={Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China},
  author={Yu Xie and Wei Hu},
  year={2013}
}
Field of Study Social Sciences, Business and Administration Degree Programme Degree Programme in International Business Author(s) Wei Hu & Yuanyuan Xie Title of Thesis Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China Date 28.04.2013 Pages/Appendices 53+2 Supervisor(s) Jari Niemelä &Heikki Likitalo Client Organization/Partners McDonald's Corporation & Kentucky Fried Chicken Corporation 

Crisis Communication as Trust Repair Strategy in the Fast Food Industry Comparison of Case Studies

Crisis communication strategies can effectively contribute to reducing the harmful impacts of crisis on business performance. This research paper, in the context of fast food industry, discusses how

Knowledge-driven Site Selection via Urban Knowledge Graph

This work borrows ideas from knowledge graph (KG), and proposes a knowledge-driven model for site selection, short for KnowSite, which outperforms representative baselines with both effectiveness and explainability achieved.

References

SHOWING 1-10 OF 70 REFERENCES

The Business Strategy of Mcdonald’s

As one of the most successful fast food chain in the world, throughout the development of McDonald’s, we could easily identify many successful business strategy implementations. In this paper, I will

Mcdonald's Success Strategy And Global Expansion Through Customer And Brand Loyalty

The McDonalds Corporation is one of the most successful global restaurant chains around the world. They have used effective management and global expansion strategies to enter new markets and gain a

Strategic Management Journal : a citations study

It is found that researchers use journals more frequently than other from of documents and authorship pattern concentrated mainly on single and joint authors in books where as in journals.

Competitive Strategy: Techniques for Analyzing Industries & Competitors

Competitive Strategy: Techniques for Analyzing Industries & Competitors By Michael E Porter The Free Press, New York, 1980, Pages: 397, Price: $25.33 ISBN-10:0684841487; ISBN

The New Industrial Revolution: Consumers, Globalization and the End of Mass Production

The rapid emergence of China and India as prime locations for low-cost manufacturing has led some analysts to conclude that manufacturers in the "old economies" - the U.S., U.K., Germany, and Japan -

Research design: Qualitative & quantitative approaches.

A Framework for the Study Use of the Literature The Introduction to the Study The Purpose Statement Questions, Objectives, and Hypotheses The Use of a Theory Definitions, Delimitations, and

Chinese Fast Food Development Mode with the Aid of Automatic Cooking Robot

Automatic cooking robot refers to an intelligent device which replaces human manual work,which marks a great innovation in the means of cooking technology and brings big impact on the development of

The Top 100 Most Valuable Global Brand 2010

  • Daniel.
  • 2010

KFC Franchise and Chain Operations System [webpage

  • [ac-cessed
  • 2011
...