Comparative Analysis of Rural and Urban Indian Consumers ’ Attitude towards Foreign Products

@inproceedings{Singh2009ComparativeAO,
  title={Comparative Analysis of Rural and Urban Indian Consumers ’ Attitude towards Foreign Products},
  author={Jagwinder Singh},
  year={2009}
}
  • Jagwinder Singh
  • Published 2009
India has been acknowledged as one of the most promising and fastest growing economy of the world. Besides urban and semi-urban areas, rural India has a huge potential. Many foreign brands are dominating particularly in consumer durable category. The purpose of the study is to understand the comparative attitudes of rural and urban Indian consumers towards… CONTINUE READING