Comparative Analysis of Customer Value Dimensions
@article{Maleki2014ComparativeAO, title={Comparative Analysis of Customer Value Dimensions}, author={Meysam Maleki and Eduard Shevtshenko and Virgilio Cruz-Machado}, journal={The Engineering Economics}, year={2014}, volume={24}, pages={488-495} }
In the current research six dimensions of customer value, namely: quality, cost, time, customization, know-how, and respect for the environment are analyzed in the following industries: automotive, electronics, furniture, food, clothing, and pharmaceutical industry. The research uses inductive approach in which a theory is emerged from the empirical data and observations. The data collection phase benefits from a trade-off based design questionnaire, which was used to collect the comparative…
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