Comparative Advante and Efficient Advertising in the Attention Economy

@inproceedings{Huberman2006ComparativeAA,
  title={Comparative Advante and Efficient Advertising in the Attention Economy},
  author={Bernardo A. Huberman and Fang Wu},
  year={2006}
}
We analyze the problem that enterprises face when having to decide on the most effective way to advertise several items belonging to their inventories within the company’s webpages. We show that the ability to arbitrarily partition a website among items leads to a comparative advantage among webpages which can be exploited so as to maximize the total… CONTINUE READING