• Corpus ID: 11162532

Company name fluency , investor recognition

  title={Company name fluency , investor recognition},
  author={T. Clifton Green and Russell Jame},
Research from psychology suggests that people evaluate fluent stimuli more favorably than similar information that is harder to process. Consistent with fluency affecting investment decisions, we find that companies with short, easy to pronounce names have higher breadth of ownership, greater share turnover, lower transaction price impacts, and higher valuation ratios. Corporate name changes increase fluency on average, and fluencyimproving name changes are associated with increases in breadth… 

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