Community Identification Moderating the Impact of Financial Incentives in a Natural Social Dilemma: Water Conservation

  title={Community Identification Moderating the Impact of Financial Incentives in a Natural Social Dilemma: Water Conservation},
  author={mark van vugt},
  journal={Personality and Social Psychology Bulletin},
  pages={1440 - 1449}
  • M. van vugt
  • Published 1 November 2001
  • Psychology
  • Personality and Social Psychology Bulletin
The moderating role of community identification was investigated in the impact of different tariff systems on domestic water use. Over a 9-month interval, both consumption and survey data were collected in 278 households in the United Kingdom, 203 of which were on a variable tariff (i.e., charges related to use) and 75 on a fixed tariff (i.e., charges unrelated to use). Adopting a social dilemma approach, I expected a fixed tariff to be associated with greater use than a variable tariff, in… 

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