Communicative challenges of bystander intervention: impact of goals and message design logic on strategies college students use to intervene in drinking situations.

@article{White2014CommunicativeCO,
  title={Communicative challenges of bystander intervention: impact of goals and message design logic on strategies college students use to intervene in drinking situations.},
  author={Cindy H White and Jennifer Ann Malkowski},
  journal={Health communication},
  year={2014},
  volume={29 1},
  pages={93-104}
}
A key concern on college campuses is how to help students avoid negative outcomes related to alcohol use. One way to address this is to encourage students to intervene when they see others engaged in high-risk behavior. This approach, referred to as bystander intervention, requires that individuals seek to influence others; however, research on bystander intervention has not explored how students communicate when they intervene. Drawing from a multiple goals perspective, we examined individuals… CONTINUE READING

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