Communication for polio eradication: improving the quality of communication programming through real-time monitoring and evaluation.

@article{Waisbord2010CommunicationFP,
  title={Communication for polio eradication: improving the quality of communication programming through real-time monitoring and evaluation.},
  author={Silvio Waisbord and Lora Shimp and Ellyn W Ogden and Chris Morry},
  journal={Journal of health communication},
  year={2010},
  volume={15 Suppl 1},
  pages={9-24}
}
Communication is a critical component in assuring that children are fully immunized and that simultaneous immunity is attained and maintained across large geographic areas for disease eradication and control initiatives. If service delivery is of good quality and outreach to the population is active, effective communication--through advocacy, social mobilization, and program communication (including behavior change activities and interpersonal communication)--will assist in raising awareness… CONTINUE READING