Communication-based influence components model

@inproceedings{Cugelman2009CommunicationbasedIC,
  title={Communication-based influence components model},
  author={Brian Cugelman and Mike Thelwall and Phil Dawes},
  booktitle={PERSUASIVE},
  year={2009}
}
This paper discusses problems faced by planners of real-world online behavioural change interventions who must select behavioural change frameworks from a variety of competing theories and taxonomies. As a solution, this paper examines approaches that isolate the components of behavioural influence and shows how these components can be placed within an adapted communication framework to aid the design and analysis of online behavioural change interventions. Finally, using this framework, a… CONTINUE READING

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