from the perspective of companion animal practice
- one health. Proceedings of the 2008 World Veterinary Congress King L One world, one health one medicine 1-9.Lewis HB. One world
- Proceedings of the 2008 World Veterinary Congress…
Volume 2 • Issue 6 • 1000e121 J Mass Commun Journalism ISSN: 2165-7912 JMCJ, an open access journal Risk communication is the final part of a process which leads the decision-maker to determine whether a particular risk is acceptable or not and to adopt preventive behaviors . Along this process massmedia play a crucial role in shaping citizens’ opinions and attitudes. When reporting public health risks (such as foodborne diseases, influenza, anthropozoonosis,...) to the general reader, mass-media try to translate expert knowledge in a clear and understandable way. In general, a proper communication of health-related issues requires a careful verification of the source, a detailed and complete report of facts and a clear presentation of different interpretations of facts.