Communicating the benefits of chronic preventive therapy: does the format of efficacy data determine patients' acceptance of treatment?

@article{Hux1995CommunicatingTB,
  title={Communicating the benefits of chronic preventive therapy: does the format of efficacy data determine patients' acceptance of treatment?},
  author={Janet E. Hux and C. David Naylor},
  journal={Medical decision making : an international journal of the Society for Medical Decision Making},
  year={1995},
  volume={15 2},
  pages={152-7}
}
Patients' informed acceptance of chronic medical therapy hinges on communicating the potential benefits of drugs in quantitative terms. In a hypothetical scenario of treatment initiation, the authors assessed how three different formats of the same data affected the willingness of 100 outpatients to take what were implied to be three different lipid-lowering drugs. Side-effects were declared negligible and costs insured. Subjects make a "yes-no" decision about taking such a medication, and… CONTINUE READING

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