Communicating environmental risks: Clarifying the severity effect in interpretations of verbal probability expressions.

@article{Harris2011CommunicatingER,
  title={Communicating environmental risks: Clarifying the severity effect in interpretations of verbal probability expressions.},
  author={Adam J. L. Harris and Adam Corner},
  journal={Journal of experimental psychology. Learning, memory, and cognition},
  year={2011},
  volume={37 6},
  pages={1571-8}
}
Verbal probability expressions are frequently used to communicate risk and uncertainty. The Intergovernmental Panel on Climate Change (IPCC), for example, uses them to convey risks associated with climate change. Given the potential for human action to mitigate future environmental risks, it is important to understand how people respond to these expressions. In 3 studies employing a novel manipulation of event severity (so as to avoid any confound with event base rate), we demonstrated a… CONTINUE READING
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