Communicating Risk in a Cross-Cultural Context

  title={Communicating Risk in a Cross-Cultural Context},
  author={Beverly A. Sauer},
  journal={Journal of Business and Technical Communication},
  pages={306 - 329}
  • B. Sauer
  • Published 1996
  • Psychology
  • Journal of Business and Technical Communication
This article analyzes how culture influences the rhetorical strategies writers employ to represent expert knowledge in the workplace and the underlying values and assumptions in a culture that enable readers to understand and evoke the knowledges represented as visual and verbal narratives. The study examines the problems of risk communication in a cross-cultural context at three levels: (a) the technical problems of representing safety information in an uncertain and hazardous environment, (b… Expand
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