Communicating Moral Motives

  title={Communicating Moral Motives},
  author={Tom R. Kupfer and Roger Giner-Sorolla},
  journal={Social Psychological and Personality Science},
  pages={632 - 640}
Disgust motivates pathogen avoidance, but it is unclear why it is also reported toward moral violations. Previous explanations have focused on identifying the type of violation specific to disgust. Here, we propose that people express disgust toward any type of moral violation in order to communicate particular motives. Unlike anger, which can be seen as self-interested, disgust communicates a more principled, moral motivation. Two experiments show that observers infer more moral motivation… 

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